In the 1960s, hotels were becoming increasingly modernized and luxurious. Many hotels started to offer amenities such as swimming pools, air conditioning, room service, and televisions in order to attract guests. The design of hotels also changed during this time, with sleek, modern buildings becoming more popular.
In the United States, the famous chain hotels like Hilton, Marriott, and Holiday Inn expanded rapidly, offering comfortable and affordable accommodations to travelers. Some iconic hotels of the time included the Plaza Hotel in New York, the Beverly Hills Hotel in Los Angeles, and the Hilton Hawaiian Village in Honolulu.
In Europe, hotels catering to the jet-set and celebrities emerged. Hotels such as the Ritz in Paris, Hotel Cipriani in Venice, and Claridge's in London became popular destinations for the fashionable elite.
Overall, the rise of tourism in the 1960s led to a significant increase in the number of hotels and the level of luxury they offered.
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